This course is designed for fitness professionals interested in growing their online branding using social media. Offering a thorough introduction to the world of social media, this course will show attendees how to create polished accounts on various popular outlets (Facebook, Twitter, LinkedIn, Google+) that send the correct message to potential clients, potential investors, and peers. Maintaining these pages can be an intimidating idea, but there are several important tools that will help brands continue to disseminate their message without spending inordinate amounts of time in front of a computer screen. This course will also cover the essentials of growing a meaningful following in the target market on each of these outlets.