JCC Membership Retention Presentation - for all fitness staff, membership and especially front line staff. Retention is the new buzz word – Find out how we need to change our focus and understand the value and importance of retaining our members. Also learn how your JCC can recruit members with confidence and design retention programs to ensure the staying power of members. With all the competition, all the challenges and/or economic woes retention has never been bigger. Attendees will learn: • Learn innovative strategies to increase retention rates • Identify methods to improve exercise adherence of new members • Understand the value of building a relationship and developing a rapport with new members • Identify methods to engage the entire staff in member retention • Discover what members are ultimately looking for • Learn how to perform a needs analysis • Learn how to classify members to get the best results • Learn to involve Sales, Fitness, and Reception to effectively get the member fully involved