The Personal Trainer Business course establishes fundamental business knowledge specifically for the personal trainer while developing a greater understanding for the responsibilities of the personal trainer as a professional within the fitness industry. The course explores the entire Client Lifecycle from the professional’s perspective, beginning with building communication and rapport building skills for prospecting the fitness floor and culminating in developing a program design based on a prospective client’s needs and completing a sale. At the end of the course, participants will have the foundations needed to begin running their own business successfully.