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Anatomy of a Fitness Business

Do you want to produce consistent profitability and results? Just like your body, your fitness business has an anatomy that needs to be understood, cared for and maintained in order to function. Get exposed to and dissect the systems and leadership mindset that it takes to organize, operate and work at a high level of effectiveness and profit while getting your message out.

  1. Identify their niche market with an emphasis on results-oriented programming.
  2. Define their expert status in a crowded marketplace.
  3. Develop a rich revenue model with a focus on small group and semi-private training.
  4. Create successful marketing/feeder campaign systems and programs.
  5. Prioritize niche-specific consumer wants, needs and goals for inspirational marketing that sells.
  6. Organize their marketing plan and strategy.
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