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Latest Posts By Anthony Wall

Anthony Wall, M.S., is the Director of Professional Education for the American Council on Exercise with more than 20 years’ experience in the fitness industry. Prior to joining ACE, he served as Program Director for Les Mills BOOTCAMP®, Les Mills LOOK BETTER NAKED® and Les Mills SPARTAN™. During his tenure with Les Mills New Zealand, he was responsible for the development and training of their personal trainers and “Team Training” instructors, and was instrumental in implementing small group training programs across the country. Anthony earned his master’s degree in exercise physiology from San Diego State University, and holds C.H.E.K. Nutrition & Lifestyle Coach (level 1), TRX STC and IKFF CKT Kettle Bell Certifications. He has worked in the U.S., Australia, New Zealand and Asia, and currently presents on topics in fitness and personal branding.

Friday, March 09, 2012 in Fitnovatives Blog

Why Business Savvy Is an Important Part of a Complete, Successful Personal Trainer Profile

Like so many other ACE-certified personal trainers, there’s no doubt you wanted to become a personal trainer because you had a passion for fitness, wanted to stay on top of cutting-edge exercise information and — possibly most importantly — desired to positively transform lives. A passion for business and marketing strategies probably wasn't what got you started in the industry. But having business savvy is important and can help fuel your career. Find out why.

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