We’re fast approaching that time of year when all resolve and willpower seem to go out the window. Learn how to motivate your clients to stay on track by helping them make SMARTER health and fitness goals that give them the greatest chances for success.

Scientists have developed a test to determine how individuals are genetically programmed to respond to exercise, but knowing the answer could be a two-edged sword. Learn why this DNA test may be useful or harmful, depending on the expectations of the individual, and how fitness professionals can help clients use this information to their best advantage.

Only about 3% of people set goals for themselves and follow them through to the end. Don’t underestimate the value of goal-setting – for yourself and your clients. Determine what your clients want to achieve, have them write it down and help them take steps to turn it into reality.

Why would your clients settle for a Model-T when they could have a new Corvette? Don’t use the old model of personal training; be a coach. Explore how going beyond biomechanics and exercise program design can help your clients achieve more, and build your business in the process.