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Industry Advisory Panel

The industry advisory panel brings together an experienced group of experts from academia and the fitness, wellness and recreation fields to advise on relevant consumer and core developments. An esteemed group that offers tremendous knowledge and real world experience, the Industry Advisory Panel solicits opinions on trends, opportunities and initiatives to help provide future direction to ACE as it carries out its mission. The panel’s feedback is critical to ACE and the organization’s commitment to always offer the very best in certification, education and training to our fitness professionals.

See Also: Executive Team | Board of Directors | Industry Advisory Panel | Senior Consultants

Shannon Fable - American Council on Exercise Industry Advisory Panel Chair

Shannon Fable

Industry Advisory Panel Chair

Shannon Fable, director of exercise programming at Anytime Fitness Corporate, was named the 2006 ACE Group Fitness Instructor of the Year and the 2013 IDEA Fitness Instructor of the Year. As founder and CEO of Sunshine Fitness Resources and owner of Balletone and GroupEx Pro, Shannon puts her 17 years of experience in the group-fitness realm to work in a variety of ways.

She has served as a contributing author for the ACE Group Fitness Instructor and ACSM Group Exercise Instructor manuals, and she has starred in more than 25 fitness videos. In addition to serving as an international presenter at numerous industry educational events, she is also a program developer for several well-known fitness companies including Schwinn, BOSU®, Power Systems and ACE.

Shannon holds multiple certifications from ACE and AFAA. She’s also a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and find their place.



Graham Melstrand - American Council on Exercise Industry Advisory Panel

Graham Melstrand

ACE Liaison to the Industry Advisory Panel, Vice President, Corporate Affairs

Graham Melstrand is ACE’s vice president of corporate affairs and responsible for daily operations of the organization, including directing the educational services, resource center and commercial accounts departments. He is also an advisory board member to the Medical Fitness Association and a commissioner for the Commission on Accreditation of Allied Health Education Programs (CAAHEP). Additionally, he serves on the Committee on Accreditation for the Exercise Sciences (COAES) and on the Joint Committee on Health Fitness Facility Standards for the NSF International.

Prior to joining ACE, Melstrand worked for Reebok/CCS Fitness as director of new business development, where he was responsible for development and execution of the North American sales plan including key federal government, military and university accounts, trade association partnerships and specialty retail. He also held the position of territory manager for Star Trac.

Melstrand’s strong background in fitness includes athletic training for the Physical Therapy and Sports Medicine Institute in Costa Mesa, Calif., and he holds a bachelor’s degree in physical education/athletic training from California State University, Long Beach. His athletic achievements include participating in the U.S. Olympic Trials (1984, 1988), as a member of the U.S. National Team Development Program (1983–1990) and competing as a nationally ranked cyclist until 1991.



Amy Boone Thompson - American Council on Exercise Industry Advisory Panel

Amy Boone Thompson

National Director of Personal Training, Wellbridge, Englewood, CO

Amy Boone Thompson is the National Director of Personal Training Services at Wellbridge, a Denver-based company, where she helps personal training managers and fitness professionals integrate and retain members. She has been a presenter and author for franchise and fitness over the past two decades, lecturing on topics ranging from leadership to management and health. Amy has also served as Program Director Committee Chair for IDEA and co-chair for the San Diego Women's Franchise Network Chapter through the International Franchising Association.

Amy currently writes for LiveWell Moms, which seeks to educate parents in Colorado about healthy choices for their families. She and her husband founded Four Seasons Yoga Studio, which offers yoga and Pilates classes, meditation and organic nutrition courses for men, women and children of all ages.

She has served as a contributing fitness expert for NBC 7/39, KFMB, the San Diego Union-Tribune, ACE and IDEA. Amy holds a bachelor’s degree in physical and health education from George Mason University, and multiple national certifications.



Robert Brosmer - American Council on Exercise Industry Advisory Panel

Robert J. Brosmer

Bob Brosmer has more than 30 years of experience in the health promotion, wellness and rehabilitation industries and has been a successful leader in numerous executive positions. Prior to joining the Y of Central Maryland, he served as Chief Administrative Officer for the Central Florida YMCA and Executive Director of Wellness for Winter Park Health Foundation in Winter Park, Florida five years prior. As founder and president of Professional Fitness Systems, Inc., Brosmer's clients included the United States Senate, Delaware Governor Michael N. Castle, The Delaware State Police and Fortune 500 companies including DuPont and Textron.

In 1991, Brosmer sold Professional Fitness Systems to Health Fitness Corporation, now known as the largest fitness management company in the world with more than 400 centers. He served as Vice President for HFC from 1991 through 1994.

A cum laude undergraduate of Salisbury University, Brosmer holds a master of science degree in exercise physiology from the University of Delaware. He is a Fellow of the Association for Worksite Health Promotion and has served on numerous non-profit boards. Brosmer is the past chair for the board of directors for the Medical Fitness Association, which recognized him in 1996 for Distinguished Leadership. He currently serves as chairman of the board for Baltimore Medical System, the largest network of federally qualified health centers in Maryland; the Salisbury University Foundation board; the board of the Corey Gilger Foundation; and as an advisory board member of the Susan P. Byrnes Health Education Center.

Brosmer has written numerous articles on health promotion for journals, newspapers and magazines, and is the co-author of “Health and High Performance” (Kendall/Hunt Publishing).



Bonnie Castro - American Council on Exercise Industry Advisory Panel

Bonnie Castro

Bonnie Castro is the health education supervisor for WebMD Health Services, where she manages a team of health educators that delivers health and fitness information to a variety of participants. As a member of the Health Education Leadership team, she helps plan and manage the implementation of the Health Education Center’s vision, mission and strategy values. She also is responsible for linking National Health Observes to the coach center to promote healthy lifestyles for the coaches as well as the participants in the WebMD programs.

Bonnie holds a bachelor’s degree in health and physical education from Wilmington College in Ohio, and is certified as an American College of Sports Medicine Health Fitness Specialist and American College of Wellness Obesity Management Specialist.



John F. Graham - American Council on Exercise Industry Advisory Panel

John F. Graham, M.S., C.H.F.S., C.S.C.S.*D., F.N.S.C.A.

John Graham is the Director of Community and Corporate Fitness at Lehigh Valley Health Network in Allentown and Bethlehem, Pennsylvania. He is an adjunct professor at The College of New Jersey in the Department of Health and Exercise Science, and serves as an associate editor and column editor for the National Strength and Conditioning Association’s Strength and Conditioning Journal.

Graham is an NSCA-certified Strength and Conditioning Specialist, an NSCA Fellow and an ACSM-certified Health Fitness Specialist. He has authored or contributed to local, regional and national peer-reviewed and lay publications on health, fitness and sports conditioning, and presented worldwide on health, fitness and sports conditioning. He previously served as a member of NSCA’s Board of Directors (2001–2003) and was awarded the NSCA’s Strength & Conditioning Journal Editorial Excellence Award in 2000.

Graham has been recognized by the Medical Fitness Association, National Multiple Sclerosis Society, National Strength and Conditioning Association, Eastern Pennsylvania Business Journal, Pennsylvania State Senate, Pennsylvania House of Representatives and Hamot Health Systems for his contributions to fitness and sports performance. He is married to Lisa Graham and has two daughters, Lindsey and Alexas.



Fred Hoffman - American Council on Exercise Industry Advisory Panel

Fred Hoffman, M.Ed.

A recipient of the 2007 IDEA Fitness Instructor of the Year Award, Fred Hoffman, M.Ed., has 30 years of experience in the health and fitness industry. A registered respiratory therapist, Hoffman holds a master’s degree in health education, and certifications from ACE and ACSM.

Author of “Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry,” Hoffman owns Fitness Resources Consulting Services. His experience includes positions as International Education Development Director for Batuka and Director of International Services of Club Synergy Group. Since 1991, Hoffman has worked with Reebok in several capacities including Fitness Marketing Consultant, Team Manager and National Master Trainer for Reebok France, and Global Master Trainer for Reebok International. He is also a Master Trainer for BOSU®, Lebert Fitness and TRX™.

Hoffman’s enthusiasm and expertise has taken him to more than 200 conferences, conventions, workshops, master classes and staff trainings in nearly 50 countries on six continents. He has written numerous articles, and has appeared in over 130 international publications.



Rick Mayo - American Council on Exercise Industry Advisory Panel

Rick Mayo

CEO of North Point Personal Training, Roswell, GA

Rick Mayo is the owner and operator of North Point Fitness, a Roswell, Ga.-based fitness facility opened in 1992. He is also the president of North Point Personal Training Systems, which licenses North Point systems to facilities worldwide, and a partner in The National Fitness Business Alliance (NFBA).

Mayo has been featured as an expert source in several national publications including Men’s Health, Woman’s Day and O, The Oprah Magazine. He also sits on the board for the Exercise Science Department at Georgia State University. Mayo’s companies have educated thousands of gym owners, personal trainers and university students on the technical aspects of training as well as best business practices of the industry. He has visited clubs on nearly every continent over the past few years, giving him a unique perspective on the fitness industry as a whole.

Mayo holds a certification from NSCA. He is an avid adventure traveler, husband and father of two children.



Kevin McHugh - American Council on Exercise Industry Advisory Panel

Kevin McHugh, MBA

COO Atlantic Club, Manasquan, NJ

Kevin McHugh is COO of the Atlantic Club, a premier fitness club in the New Jersey Shore area. With more than 20 years of experience in the health and fitness industry, McHugh has a deep passion to drive innovation in the field. He has also spent much of his time working on charitable organization in the New Jersey area.

Under his leadership, the Atlantic Club has supported Clubs for the Cure, a grassroots effort created to allow members and employees a means to support the communities of Monmouth and Ocean counties. McHugh also serves as chairman of the board for the Foodbank of Monmouth and Ocean counties, and he’s played an integral part in launching the American Cancer Society Relay for Life in Monmouth County and raising more than $100,000 for the Juvenile Diabetes Foundation.

The Atlantic Club, established in 1977, provides a full spectrum of fitness programs and activities for the health, education and recreation needs of its members and the community in New Jersey.



Bryan O’Rourke - American Council on Exercise Industry Advisory Panel

Bryan O’Rourke

Bryan O'Rourke, MBA, CEO and founder of Integerus, is an experienced strategist and adviser who helps organizations and professionals solve their biggest challenges. With a proven track record of growing global brands, his network of associates and partners serves an array of large and small clients. His present focus is on fitness, wellness, technology, finance, marketing and business development, but his expertise and consultancy extends to a number of disciplines and industries.

O’Rourke is also a highly sought after speaker who delivers engaging customized keynotes and strategic working sessions. He holds a bachelor’s degree from the University of New Orleans and an MBA from Southeastern Louisiana University, and he is currently pursuing a doctorate in finance.



Steven Trotter - American Council on Exercise Industry Advisory Panel

Steven Trotter

Steven Trotter is the assistant director of fitness and wellness for Virginia Tech and teaches multiple courses at the university. Trotter has extensive experience in group exercise, personal training and special events, and teaches multiple courses throughout the academic year.

Trotter is an active member of the National Intramural-Recreational Sports Association, where he serves as a member on the Fitness Committee. He also is the Committee Chair for the 2014 National Fitness/Wellness Institute, and has taught fitness classes and given lectures at the state, regional and national levels. His passion for education and student development is evident through his involvement and expectations for his students.

He earned his bachelor of science in exercise science from the University of North Carolina at Charlotte and his master of science in educationhealth and physical education from Virginia Tech. He maintains certifications and trainings through ACSM, ACE, IFTA, Zumba, LesMills, AFAA, Concept 2 Rowing and Powder Blue Productions.



Antonio S. Williams - American Council on Exercise Industry Advisory Panel

Dr. Antonio S. Williams

Dr. Antonio S. Williams is an assistant professor at Indiana University’s School of Health Physical Education and Recreation (HPER). He is also the CEO of Identity Branding and Marketing, LLC, and founder of Fit University (Fit U), which is a healthy lifestyles program for youth. Williams is a NASM-certified personal trainer and was a member of the 2012 Super Bowl Host Committee.

Williams’ area of disciplinary expertise is strategic brand management, which encompasses building and maintaining business and personal brand image and equity. More specifically, his marketing research focuses on providing practical branding solutions for the development and viability of the 21st century fitness and lifestyle brand, captured through the lens of the sport and fitness consumer. He has presented on the branding of fitness marketing all over the U.S. and abroad.

His work has been featured in wide range of publications, including The New York Times, Fox News, St. Petersburg Times, International Journal of Sports Management, and ACSM Health and Fitness Journal. Williams holds a doctorate degree in human performance (fitness and sport marketing) from Indiana University and a dual bachelor of science degree in kinesiology and sport communication from South Carolina State University, where he graduated Magna Cum Laude and was a two-time Presidential Scholar.