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ACE Names Janet Frenkel Chief Operating Officer

Posted: July 21, 2011 in ACE Press Releases

SAN DIEGO, Calif. (July 21, 2011) —The American Council on Exercise (ACE), America’s leading authority on fitness and the world’s largest nonprofit fitness certification, education and training organization, today announced the promotion of Janet Frenkel to chief operating officer.  Frenkel previously served as executive vice president of marketing and sales for the organization.


In the newly created position, Frenkel is responsible for the implementation and execution of the American Council on Exercise’s overall strategic objectives as well as providing operational leadership for ACE’s core and consumer business. She brings more than 20 years of leadership and management experience in behavioral economics and the fitness and healthcare industries to the position.

“Janet has been instrumental in helping cement ACE’s position as the nation’s authority on fitness,” said American Council on Exercise CEO Scott Goudeseune. “She is empowering our team to implement cutting-edge professional education techniques and progressive consumer fitness tools. We created the COO position to maximize Janet’s expertise and talent, and fuel her ability to further grow the American Council on Exercise brand nationally.”

Prior to joining ACE, Frenkel served as chief executive officer and founder of The Frenkel Group, Inc., a management consulting firm focused on the healthcare sector where she specialized in leadership development, member satisfaction, operational efficiency, succession planning and employee engagement. Earlier in her career, Frenkel honed her leadership skills as a managing director for Leadership Forward, Inc., a healthcare consulting firm, and as a managing partner with The Gallup Organization, where she led high level management consulting teams in the nonprofit healthcare sector and many Fortune 500 companies. Frenkel also has extensive experience within the fitness industry, including fitness center sales and management, group fitness instruction and business coaching to personal trainers.

Frenkel received her Bachelor of Science from Florida State University and is a graduate of numerous leadership and management development programs including The University of Florida School of Business, The Gallup School of Management and Dale Carnegie.


For the complete list of and more information on ACE’s executive team, please visit

About ACE
The American Council on Exercise® (ACE®), America’s premier fitness education, certification and training organization, is a nonprofit organization dedicated to promoting the benefits of physical activity and protecting Americans against unsafe and ineffective fitness products and instruction. ACE sponsors university-based exercise science research and is the world’s largest nonprofit fitness certifying organization. For more information on ACE and its programs, call (800) 825-3636 or visit the ACE website at

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About ACE

Founded in 1985, the American Council on Exercise (ACE) is a nonprofit organization committed to America's health and wellbeing. Over the past 25 years, we have become an established resource for both fitness professionals and consumers, providing comprehensive, unbiased, scientific research impacting the fitness industry and validating ourselves as the country's trusted authority on fitness.

Today, ACE is the largest nonprofit fitness certification, education and training organization in the world with 55,000 certified professionals who hold more than 60,000 ACE certifications. With a long heritage in certification, education, training and public outreach, we are among the most respected fitness organizations in the industry and a resource consumers have come to trust for health and fitness education.