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Whether you’re planning to work for yourself as a personal trainer or start your own club, Starting a Fitness Business offers you the skills you’ll need. This course helps you lay out a game plan for conceptualizing a business strategy and provides step-by-step instruction on planning, administering, marketing, and promoting your own fitness business. The course is supplemented by a 96-page text that may be printed or saved in PDF format, providing a reference for use beyond the time frame of the course. You will work through the course with a virtual development consultant for a fitness business, following the experiences of several fitness entrepreneurs. The entrepreneurs each demonstrate the unique responsibilities and skills associated with their roles in the fitness industry.
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If you need help selecting appropriate study materials for your fitness education, registering for an ACE exam or answering any questions about your certification, we’re here to help. Expert consultants are available via e-mail at, on Live Chat or by phone at the number below Monday-Friday, 5 a.m. to 6 p.m. (PST).

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