February 22, 2012
Nike, Inc. is on a roll with keeping Nike+, its digital workout-tracking platform and community, fresh and revolutionary. The company just released Nike+ Fuelband last month, but already unveiled Nike+ Basketball and Nike+ Training on Wednesday.
Both new "experiences," as an official Nike, Inc. statement called them, use a new Nike+ Pressure Sensor in the soles of specific footwear to track movement and performance.
The Nike+ Basketball feature the shoe, Hyperdunk+, which use pressure data and an accelerometer to give basketball players reports on speed, vertical height and even "hustle." This data will be sent from the shoes to players' iPhones using Bluetooth, and this data can then be used to improve your performance, of course, and compete against others'.
The Nike+ Training experience also uses the Nike+ Pressure Sensor in Nike+ training shoes and sends the performance data to iPhones. It can track your repetitions and "give you immediate feedback on what you're donig right and wrong," Gizmodo reported.
Nike+ Training even provides workouts and insights from top athletes, including Rafa Nadal, Manny Pacquiao, Allyson Felix and Hope Solo, allowing you to train at an elite level.
In addition to collecting and tracking data, Nike has added a gaming element so that workouts can be more fun and competitive against your friends.
The Nike+ Training experience, featuring Lunar Hyperworkout+ for Women and Lunar TR 1+ for men, will be available on June 29, 2012 in the US, UK, France, Germany, and China. LeBron James will wear the the Nike Hyperdrunk+ this summer.
Do you think the sensor will work? Will you try the latest shoes and apps from Nike+?