December 19, 2011
To fitness enthusiasts who wish teenagers would get excited about the thought of running, this may not be the most exciting news: A recent study published in the American Journal of Public Health Friday found that when teeangers knew it would require 50 minutes of jogging to burn off one soda, sugary drink sales dropped by 50 percent. (Calculations were based on a 110-pound person.)
Researchers posted signs with this factoid on coolers in four inner-city corner stores in Baltimore, MD. And the information about jogging was far more effective than posting a sign that said each soda had 250 calories, NPR reported.
With obesity continuing to be a public health threat and many health experts targeting sugary beverages like soda, this is good news — even if it is surprising that such a low-cost intervention worked.
The study's lead, Sara Bleich, thinks minutes of jogging stopped teenagers from buying soda because "jogging...is a negative thing," she said.
Bleich said she will explore this intervention further with signs that list minutes of other physical activities like basketball or dancing.
What do you think about the results of this study? It may be an effective intervention for teens who drink too much soda, but is it good that they may also view exercise negatively?