September 28, 2011
Reebok’s EasyTone ads seemed like a dream come true — they featured beautiful women who claimed you could get toned hamstrings, calves and buttocks by walking around in toning shoes.
Too good to be true? The Federal Trade Commission (FTC) thought so. On Wednesday, the FTC said Reebok agreed to pay $25 million in consumer refunds and settlement charges for its deceptive EasyTone advertising.
The FTC complained that, “Reebok falsely claimed that walking in EasyTone footwear had been proven to lead to 28 percent more strength and tone in the buttock muscles, 11 percent more strength and tone in the hamstring muscles, and 11 percent more strength and tone in the calf muscles than regular walking shoes.”
As your Workout Watchdog, ACE’s 2010 study found the shoes didn’t deliver on their claims.
What do you think?