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GENAVIX Wellness Network will strengthen corporate health programs with American Council on Exercise’s accredited Health Coach Certification

SAN DIEGO, March 14, 2014 – In the United States, nearly 70 percent of adults older than 20 are overweight. Most American adults spend 40-plus hours per week at work, so the work environment is a fertile ground for wellness interventions. The American Council on Exercise (ACE) and the GENAVIX Wellness Network are partnering to address the weaknesses in many workplace wellness programs by using ACE Certified Health Coaches to deliver programs designed to give the individual the necessary education and experience to establish customized fitness, nutrition, stress management and behavior modification plans.

The GENAVIX Wellness Network is a growing network of independently owned fitness facilities that operate the GENAVIX turn-key wellness practice and technology platform targeting corporate and family wellness programming on top of its successful membership business. 

“Research shows that instilling sustainable healthy behavior patterns, including regular physical activity and sound nutrition, is key to addressing the obesity epidemic,” said ACE CEO and President Scott Goudeseune.  “Inserting ACE Certified Health Coaches into the Network is a major step toward delivering the type and variety of programming and support that actually enables employees to attain and maintain a favorable health status. A comprehensive approach is the key to helping workforces establish lifelong healthy behavioral patterns.”  

GENAVIX Wellness Network is comprised of 24 health clubs throughout Massachusetts, New Hampshire and Maine with plans to expand.  Its HealthyCARE 90 Day Commit to Get Fit Program approaches change with four components—nutrition, fitness, stress management and behavioral modification. Over the course of 13 weeks, participants interact with certified GENAVIX Wellness Coaches. Those experts are now encouraged to hold the ACE Health Coach Certification, the only accredited health coaching certification in the nation.

The credential incorporates expertise on weight management psychology, the physiology of obesity, techniques for lifestyle coaching, development of exercise programs, and the relationship between exercise and nutrition for weight control.

“Healthier employees have lower absenteeism, enhanced levels of engagement, higher productivity and greater levels of job satisfaction, while less healthy employees raise employer healthcare and insurance costs,” said GENAVIX President and CEO Mike Benton. “By partnering with ACE, we are ensuring that the delivery of our program is facilitated by professionals who are well trained in weight management, nutrition, physical activity and overall behavior modification.”

The ACE Health Coach Certification is the only certification of its kind accredited by the National Commission for Certifying Agencies (NCCA). NCCA accreditation is the gold standard accreditation for the majority of professional certifications in healthcare, fitness and allied health.

“Making highly qualified, science-based, interdisciplinary coaching, counseling, and support for sustainable behavioral change a functional and integral component of the nation’s healthcare continuum has never been more important to employers and the health of our nation,” added Goudeseune.


About ACE
Founded in 1985, the American Council on Exercise (ACE) is the largest nonprofit health and fitness organization in the world. In addition to providing certifications accredited by the National Commission for Certifying Agencies (NCCA) for Personal Trainers, Group Fitness Instructors, Health Coaches and Advanced Health and Fitness Specialists, ACE protects the public from unsafe and ineffective products, programs and trends by commissioning independent, science-based research. The organization offers access to free health and fitness information including workouts, nutrition information and expert advice on, and it delivers quality continuing education options for professionals from a variety of fields. For more information, call (800) 825-3636 or visit AMERICAN COUNCIL ON EXERCISE, ACE and ACE logos are Registered Trademarks of the American Council on Exercise.


Founded in 2009, GENAVIX has developed and delivers a comprehensive wellness solution track and technology platform within a cooperative network model (the GENAVIX Wellness Network). The GENAVIX core competencies are within the fitness and technology industries. Its business practices, technology and programing are specific to both industries. GENAVIX plans to expand all elements of its offering to service the independently owned full service health club owner under one national brand. Each new network member will be afforded the turnkey GENAVIX wellness offering. The GENAVIX Wellness Network offers a pervasive and consistent wellness offering that is attractive to most employers and municipalities. For more information about the GENAVIX Wellness Network and the 90 Day Commit to Get Fit Program®, call (603) 232-4894 or visit www.GENAVIX.COM. Other Registered Trademarks and logos of GENAVIX, Inc. include HealthyCARE.COM, HealthyCARE.ORG and HealthyCARE.NET.  

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About ACE

Founded in 1985, the American Council on Exercise (ACE) is a nonprofit organization committed to America's health and wellbeing. Over the past 30 years, we have become an established resource for health and fitness professionals, and the public, providing comprehensive, unbiased research and validating ourselves as the country's trusted authority on health and fitness.

Today, ACE is the largest nonprofit health and fitness certification, education and training organization in the world with more than 65,000 certified professionals who hold more than 72,000 ACE Certifications. With a long heritage in certification, education, training and public outreach, we are among the most respected organizations in the industry and a resource the public has come to trust for health and fitness education.