Over time we expect that our mission and core purpose will evolve as our program and the market matures. We view our core values as inviolate, meaning that we do not anticipate that they will change over time. As a Baby Boot Camp Franchise Owner, we fully expect that you will run your local business consistently with our Corporate mission, purpose and values. Core Purpose: To provide innovative, compelling, effective and affordable fitness programs to prenatal and newly postpartum women and their families.