By: Terry Eckmann, PhD
This course will discuss the essential components of older-adult exercise programs and how they can be applied to programming and marketing. Learn how to maximize media coverage and network with the medical community. Take home plenty of low-cost programming ideas and apply customer service tips that will make a difference in retaining your older-adult clientele.
- Identify ten ways to market your older adult services through free media.
- Discuss ten ways to network with your medical community to promote your older adult program.
- Explore ten ways to take your show on the road to promote your older adult services on a shoestring budget.
- Understand 10+ key customer service issues that are necessary for marketing programs to older adults.
- Discuss five ways to collaborate with your community on older adult programs.
- List 10+ special events that you can use to market older adult programs.