How to we get the 85% of the population who don’t exercise in our doors, past our front desks, through our facility tours and coming to our fitness centers regularly? Discover successful and cost-effective ways to reach the lost and forgotten health-seeker and fitness-avoider. Uncover how to market for, connect with and drive our fitness memberships in this difficult economy by nurturing membership connections. Explore ways to use events, group fitness, personal training and current fitness fads to grow our businesses while staying true to our mission of making the world a healthier place.