Becoming a personal trainer has a lot to do with passion for the fitness industry, but making it your career brings a whole new batch of challenges. Find out how to formulate a business plan and market your services so you can successfully attract and recruit new clients. Recorded by ACE Exercise Physiologist Pete McCall, this webinar will also help you communicate more effectively in presentations to potential clients.
You will learn:
- SWOT analysis and marketing strategy, and how you can use it to identify strengths, weaknesses, and threats associated with your personal training business
- To create a marketing strategy based on principles of program design
- Effective communication to use during presentations to potential clients
- Three client types you can expect to work with during your career