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Secrets to Building a Successful Fitness Brand (Recorded Webinar)

  • Reviews 3 Reviews Login to review this course!
  • Provider: ACE - American Council On Exercise
  • Credits: ACE 0.1 CECs , ACSM 1.0 CECs
  • Course Type: Self-Paced / Home Study
  • Course Contains:
  • American Council on Exercise American College of Sports Medicine (ACSM)

In today’s society, understanding the power of your personal brand has become a hot topic and an essential tool for career success in any industry. The fitness industry is no exception. Professionals within clubs have become a brand themselves, as evidenced by how their unique skill sets and personalities have a lasting effect on clients, their facilities, communities and the perception of the industry as a whole. In this webinar led by branding expert Dr. Antonio Williams of Indiana University, you’ll learn the top secrets to building a strong fitness brand in an ultracompetitive marketplace.

You will learn:
• How and why fitness consumers choose brands over products
• Marketing and branding secrets used by the world’s most notable companies and celebrities
• How to transform your sales pitch into a winning brand pitch that will lead to more clients

Questions? Need help? Just ask.

If you need help selecting appropriate study materials for your fitness education, registering for an ACE exam or answering any questions about your certification, we’re here to help. Expert consultants are available via e-mail at, on Live Chat or by phone at the number below Monday-Friday, 5 a.m. to 6 p.m. (PST).

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