In today’s society, understanding the power of your personal brand has become a hot topic and an essential tool for career success in any industry. The fitness industry is no exception. Professionals within clubs have become a brand themselves, as evidenced by how their unique skill sets and personalities have a lasting effect on clients, their facilities, communities and the perception of the industry as a whole. In this webinar led by branding expert Dr. Antonio Williams of Indiana University, you’ll learn the top secrets to building a strong fitness brand in an ultracompetitive marketplace.
You will learn:
• How and why fitness consumers choose brands over products
• Marketing and branding secrets used by the world’s most notable companies and celebrities
• How to transform your sales pitch into a winning brand pitch that will lead to more clients