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December 2010

Creative Assessments:

Why Weight and
BMI Aren’t Always
a Good Fit

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Feature Articles
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GFI Series: How to Raise Your Profile—and Possibly Your Income—Using Social Media

By CHRIS FREYTAG The rules of business and marketing are rapidly being rewritten, and the fitness industry is no exception. Chris Freytag shows you how to use social media to build a following, create a sense of community, educate your class participants, become known as an expert, and promote your classes, products and services.
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Nutrition Spotlight: Fueling for Performance…with Coconut Water?

By NATALIE DIGATE MUTH, M.D., M.P.H., R.D. Despite being relatively new on the fitness scene, coconut water has a devoted following of athletes who enjoy the taste, the natural ingredients, and its replenishing capabilities, especially during shorter-duration activities. Our expert cuts through the hype to help you determine if coconut water is the right replacement fluid for you.
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The Future Looks Bright: Top Fitness Trends for 2011

Be sure to check out the results of ACE professionals' top fitness trends for 2011, which can help you plan your business strategy for the New Year. After a couple of tough economic years, consumers are feeling much more optimistic about the future and are ready to revisit their health and fitness goals—and they’re going to need your help to achieve them.
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When it Comes to Knee Injuries, Are Women Really the Weaker Sex?

By FABIO COMANA, M.A., M.S. A variety factors put women at much higher risk of sustaining a knee injury than their male counterparts. Learn how to help your female clients avoid potentially devastating injuries by understanding the factors that increase their risk of injury and applying an integrated approach to their training regimens.
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A Fitness Professional’s Guide to Retirement Planning

By PETE McCALL, M.S. While retirement might seem like many years off, it is critical to start retirement planning as early as possible to take advantage of the benefits of a long-term saving and investment strategy. The good news is that the same goal-setting skills you use for clients’ exercise programs can be applied to your own needs for creating a retirement plan.
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Keeping You Posted

2010 ACE Fitness Symposium...A Great Success

The 2010 ACE Fitness Symposium wrapped up November 6th and was a huge success. Read highlights, view the video and see photos from this empowering, educational and fun event from sunny San Diego.
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ACE Program for AARP Members: You Asked & We Listened

All ACE-certified professionals are now eligible to enroll! From having the flexibility to set your own rates to earning 0.2 free ACE eCredits, we’re excited to announce the program’s new benefits for ACE professionals.
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IDEA FitnessConnect & You

IDEA Health & Fitness Association recently launched FitnessConnect, the largest online directory for fitness professionals, connecting you to 16 million consumers.
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ACE's Certified News is produced 12 times per year by the American Council on Exercise. No material may be reprinted without permission.

Publisher: Scott Goudeseune
Technical Editor: Cedric X. Bryant, Ph.D.
Editor In Chief: Christine J. Ekeroth
Art Director: Karen F. McGuire