Since fewer than two in 10 Americans get the recommended levels of exercise, and more than 25% of U.S. adults do not devote any time to physical activity, there was likely a sudden rush of new members and former recommitted clients at your gym at this new year. Many of these new gym-goers are probably also leaping into levels of exercise intensity that may have a negative impact on adherence. Learn how to ensure you'll be training new and recommitted clients through Valentine's Day.

If you find yourself looking for fresh and successful ways to get new clients or are just looking to become a better professional, this post is for you. See why Pete McCall says the business model in the fitness industry is flawed and how personal trainers can have success by offering results-oriented training packages.

Some fitness trainers make “safe and effective exercise programming decisions” for their clients while others who have more of a coaching mindset go one layer deeper and unlock their client’s potential, helping them learn how to enhance wellbeing and performance. Find out how you can take your training to the next level.

Congratulations! You’ve worked hard, studied, and have finally passed your ACE Personal Trainer certification. Now what? Pete McCall shows what options are available for advancing your career, and shares his experience of going from club management to becoming a full-time personal trainer and group fitness instructor to a fitness educator. Get his tips on securing positions to advance your career as a fitness professional.

Anyone who reads professional fitness, exercise physiology or strength and conditioning journals, knows that fitness equals longevity. Inactivity doubles the risk of mobility limitations and propels cognitive decline. Being professionally prepared to graciously meet the fitness and health needs of this generation makes good business sense.

If you aren’t hearing what your clients are thinking above the general commotion on the gym floor, you will miss important cues in both assisting them to achieve their fitness goals and to effectively promote their adherence to training — both business building necessities.