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Posts tagged "group fitness instructor" within Fitnovatives Blog

The Group Fitness Trifecta: Understanding the Business of Group Fitness

By Shannon Fable on Friday, January 20, 2012


All clubs are not created equal. Why? Is it the quality of the staff, the location or even the number of team members operating in the department? Not necessarily. Often times, the difference between clubs that do it well and clubs that don’t boils down to harnessing the potential of group fitness. Develop a deeper understanding and awareness of the true business of group fitness by focusing on the three areas of the Group Fitness Trifecta.




Defining Excellent Customer Service from Fitness Professionals and Its Value to Clients

By Pete McCall on Friday, December 02, 2011


As personal trainers and group exercise instructors, we are not selling a tangible item that can be replaced if something goes wrong. Instead, we are marketing and selling a service, which author Harry Beckwith defines as, “the delivery of a promise.” Excellent customer service is important for client retention and acquisition. But what exactly is a high level of customer service and how can you deliver it?