Since fewer than two in 10 Americans get the recommended levels of exercise, and more than 25% of U.S. adults do not devote any time to physical activity, there was likely a sudden rush of new members and former recommitted clients at your gym at this new year. Many of these new gym-goers are probably also leaping into levels of exercise intensity that may have a negative impact on adherence. Learn how to ensure you'll be training new and recommitted clients through Valentine's Day.

“I’d like to grow some more brain cells” may not be a fitness goal of your client's, but the statement is not as outlandish as it sounds. Studies have demonstrated that vigorous exercise fuels neurogenesis — the creation of new brain cells — and slows neurodegenerative diseases like Alzheimer’s and Parkinson’s. Learn more about yet another benefit of exercise.

Anyone who reads professional fitness, exercise physiology or strength and conditioning journals, knows that fitness equals longevity. Inactivity doubles the risk of mobility limitations and propels cognitive decline. Being professionally prepared to graciously meet the fitness and health needs of this generation makes good business sense.

Core training is one of the most popular and often misused phrases in the fitness world today. For some people, core training means doing crunches until their abs cramp. For others, core training means doing all sorts of complicated moves on various pieces of equipment that look better suited for a circus than a gym. The big question is “which way is the right way to do effective core training?”