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Posts tagged "client expectation" within Fitnovatives Blog

Defining Excellent Customer Service from Fitness Professionals and Its Value to Clients

By Pete McCall on Friday, December 02, 2011


As personal trainers and group exercise instructors, we are not selling a tangible item that can be replaced if something goes wrong. Instead, we are marketing and selling a service, which author Harry Beckwith defines as, “the delivery of a promise.” Excellent customer service is important for client retention and acquisition. But what exactly is a high level of customer service and how can you deliver it?