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Latest Posts By Jonathan Ross

Jonathan Ross is the two-time recipient of Personal Trainer of the Year awards (2010 IDEA & 2006 ACE), has served as Discovery Health Fitness Expert and hosted the Discovery Health series “Everyday Fitness.” His book, Abs Revealed, delivers a modern, intelligent approach to ab training, and his business, Aion Fitness, delivers exceptional fitness training,speaking, and writing services. Ross is a master trainer for TRX and has shared his renowned thought-leadership philosophy at many conferences and in the media.

Thursday, August 21, 2014 in Fitnovatives Blog

Finding The "Why" behind Your Clients' Goals

Do you know what motivates your clients? Learning the deeper, driving forces behind your clients’ lives can help you discover the right formula for helping them stay motivated and committed to exercising regularly and eating healthfully, explains ACE Certified Pro Jonathan Ross. After all, when we are drawn to the things that make life healthy and fulfilling, we can do them easily without willpower.

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Friday, July 25, 2014 in Fitnovatives Blog

3 Health Lies We Tell Ourselves

A little self-delusion isn’t always a bad thing—it can help us cope during some of life’s greatest trials—but it can also derail our best intentions when it comes to making healthy lifestyle choices. ACE Certified Pro Jonathan Ross describes three of the most common health lies many of us tell ourselves to feel better and why they may be doing more harm than good.

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Wednesday, July 16, 2014 in Fitnovatives Blog

Are You Meant to Be An Infopreneur?

Have you wondered how you can expand your impact and your business through writing or presenting on health and fitness topics? ACE Certified pro Jonathan Ross explains how he made this leap, including

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Wednesday, July 09, 2014 in Fitnovatives Blog

Why We Need to Stop Obsessing over the Scale

Are your clients obsessed with the scale? They’re not alone. Too many people live and die by the number on the scale, explains ACE Certified pro Jonathan Ross, who recommends helping clients change their focus from weight to what they want to do in their lives. After all, living in a capable body that allows us to stay connected and fully participate in that which we love and to do it with those we love is what most of us truly seek from fitness.

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Wednesday, June 18, 2014 in Fitnovatives Blog

The Problem With Lifting Too Little

As modern technology continues to make things physically easier, many people are becoming incapable of performing any kind of physically challenging activity. Unfortunately, some people continue to hang on to an aversion to strength training due to a fear of building big muscles. Fitness pro Jonathan Ross explains the hazards of not physically challenging the body and why lifting heavier weights is essential for keeping the body strong and vital.

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Tuesday, May 27, 2014 in Fitnovatives Blog

How to Add Speed Training to Your Workout Routine

Life and sport will make you move quickly at some point, so it makes sense to add some speed training to your workouts. Fitness pro Jonathan Ross explains why lifting quickly can be a great way to train for whatever life might throw at you and offers some great options and exercises to help you get started.

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Monday, May 05, 2014 in Fitnovatives Blog

Put a Little Shift in Your Lift

Traditional weight-training programs don’t always do a good job of preparing us to move better in real life. After all, in life we move stuff around, not just up and down. Jonathan Ross demonstrates how adding some shifting and twisting movements to your exercise program can provide a more engaging—and useful—training experience.

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Monday, April 21, 2014 in Fitnovatives Blog

Why You Should Avoid Program Hopping

Are you or your clients guilty of program hopping? If you change up your program every few weeks, you may be missing out on some of the greatest benefits. ACE Certified Personal Trainer Jonathan Ross explains how to know how and when to change your workouts to achieve maximum results.

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Thursday, March 27, 2014 in Fitnovatives Blog

Everything You Need to Know About Tabata Training

Think you know a thing or two about Tabata training? Unfortunately, there is a lot of misinformation surrounding this high-intensity protocol. Fitness pro Jonathan Ross clears up some of the confusion and explains how Tabata-inspired interval training can help your clients keep burning calories long after their workout has ended.

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Monday, February 10, 2014 in Fitnovatives Blog

Lifestyle Habits that Don’t Work: Part II

When you decide to make healthy lifestyle changes, people are often ready to offer their advice on what changes you should make. But beware—some of the most common advice can actually end up doing you more harm than good. In this second of a two-part series, fitness pro Jonathan Ross breaks down two more common lifestyle habits that simply don’t work.

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Thursday, February 06, 2014 in Fitnovatives Blog

How Not to Impress Your Clients: Top 5 Things Trainers Do that Backfire

Could some of your training choices and approaches inadvertently turn your clients off from you—or even exercise altogether? Fitness pro Jonathan Ross explains five common mistakes many trainers do—often in a sincere desire to motivate and push their clients—that ultimately may do more harm than good.

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Thursday, January 30, 2014 in Fitnovatives Blog

Lifestyle Habits That Don’t Work: Part I

It’s nice to think that living more healthfully could be as simple as following the advice in a 140-character sound-bite, but those recommendations often do more harm than good. In this first of a two-part series, fitness pro Jonathan Ross breaks down two of the most common lifestyle habits that simply don’t work.

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Tuesday, December 03, 2013 in Fitnovatives Blog

Recovery Redefined: Post-workout Nutrition

Does nutrition really make a difference when it comes to recovering from a tough workout? In this second installment of a two-part series, award-winning fitness pro Jonathan Ross explains how to effectively use nutrition to enhance recovery so you can help your clients get the greatest possible benefits from the workouts you design for them.

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Monday, October 28, 2013 in Fitnovatives Blog

Recovery Redefined: How Much Rest You Actually Need

What does recovery mean and what can you do to help yourself and your clients recover from the physical demands of training? In this first installment of a two-part series, award-winning fitness pro Jonathan Ross answers all your questions about recovery—how much, how long, what is considered rest, etc.—so you can help your clients get the greatest possible benefits from the workouts you design for them.

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Tuesday, September 03, 2013 in Fitnovatives Blog

Two Underrated Exercises You Should Be Doing

Everyone always seems to be after the latest and greatest—and fitness professionals are no exception. But, while new ideas are great, what has come before can often be effective if we know how to use them properly. Fitness pro Jonathan Ross explains how to take a couple of old-school movements and apply current knowledge of exercise science to creatively and effectively challenge your clients in whole new ways.

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Wednesday, August 14, 2013 in Fitnovatives Blog

5 Foam Rolling Exercises to Prep for a Dynamic Workout

To adequately prepare for your dynamic workouts, you need to do more than just a quick warm-up or a few stretches. To get the blood flowing, increase neural input to the muscles and enhance mental focus, consider incorporating these creative foam rolling exercises from fitness pro Jonathan Ross. These five exercises provide a fast, effective warm-up that will help fire up your next dynamic workout.

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Wednesday, July 31, 2013 in Fitnovatives Blog

What’s Your Weight Doing For You?

Everyone wants to lose his or her extra weight, right? Well, yes…and no. Jonathan Ross explains some of the powerful incentives many overweight and obese people have for holding on to their extra pounds, including emotional benefits like a sense of identity and social invisibility. Learn how you can help your clients release these incentives and instead discover the benefits of movement and a healthy lifestyle.

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Monday, July 15, 2013 in Fitnovatives Blog

Rehab for Exercise Names

Could you be inadvertently scaring off your clients, simply by the names you use to describe the exercises you recommend? Fitness expert Jonathan Ross thinks so and has proposed a new set of rules for describing and naming exercises, which will help clear up confusion and prevent clients from feeling intimidated by exercises that sound more frightening than functional.

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Wednesday, May 29, 2013 in Fitnovatives Blog

Are You Over-certified?

It can be tempting to accumulate a stack of certifications to serve as proof of your qualifications, but is that really the best use of your education dollars? The truth is, many so-called certifications are really just continuing education courses and not necessarily worth the higher price tag. Jonathan Ross explains how to invest wisely by putting your funds into education that can actually help advance your career.

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Thursday, April 25, 2013 in Fitnovatives Blog

5 Variations of Traditional Bodyweight Exercises

Bodyweight exercises are effective and convenient to perform just about anytime, anywhere, but they can get a little stale if you don’t make an effort to mix things up a bit. Here are 5 creative variations on traditional bodyweight exercises that will challenge your muscles in a whole new way.

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