By ACE on Friday, December 07, 2012
In an industry where word-of-mouth can be the difference between success and failure, it’s your expertise that should do the talking. ACE CEO Scott Goudeseune introduces ACE Specialty Certifications and discusses how they will help you market yourselves and stand out among your peers.
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Body-monitoring devices are rising in popularity among clients in recent years, especially those who need a bit more help deciphering their daily activities. Check out how you can capitalize on that interest by using it to increase their accountability and boost your business in other areas.
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Don’t internalize all the fitness knowledge you have – share it. Connecting with potential clients on social media allows you to get your voice out there, and creates business opportunities and earning potential. Check out our 10 Rules for Monetizing Your Fitness Knowledge for insight into how you can grow professionally using the web.
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If you’re looking for an opportunity to appeal to your more adventurous clients, try developing a one-on-one or small-group training plan specific to “mud runs.” Growing in popularity across the country, these grimy obstacle courses attract athletes at all levels – and just the occasional guy (or girl) that likes to get dirty.
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Like so many other ACE-certified personal trainers, there’s no doubt you wanted to become a personal trainer because you had a passion for fitness, wanted to stay on top of cutting-edge exercise information and — possibly most importantly — desired to positively transform lives. A passion for business and marketing strategies probably wasn't what got you started in the industry. But having business savvy is important and can help fuel your career. Find out why.
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Are you ready to take your yoga practice and profession to the next level? Do you want to thrive from your practice in every way possible – from managing and growing finances to ensuring your practice supports your lifestyle? Become empowered to grow your yoga business potential with these strategies for success!
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As fitness professionals, it’s inevitable that people ask for our opinions about popular exercise programs — ranging from programs featured in the most recent late-night infomercials to the centuries-old practice of yoga. Answering these questions by applying the ACE IFT Model to these trends will help market your skills as a personal trainer.
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Becoming the most successful group fitness instructor and more importantly, truly helping to lead the wellness revolution one person at a time, requires broad-based appeal. Much like music and television, you can choose to exist on one end of the personality spectrum and gain notoriety, but to reach the top of the charts and win an award, it is usually better to play somewhere in the middle. Learn why this is important for your success as a fitness professional and just how to achieve this.
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If you find yourself looking for fresh and successful ways to get new clients or are just looking to become a better professional, this post is for you. See why Pete McCall says the business model in the fitness industry is flawed and how personal trainers can have success by offering results-oriented training packages.
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Fitness professionals interested in intensifying efforts to combat the obesity epidemic just got a major boost from the federal government. Since primary care physicians will now be reimbursed for obesity counseling they provide to Medicare recipients, more physicians will be looking to fitness professionals. Get tips on how to grow your business by maximizing on this opportunity to strengthen relationships with physicians.
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As personal trainers and group exercise instructors, we are not selling a tangible item that can be replaced if something goes wrong. Instead, we are marketing and selling a service, which author Harry Beckwith defines as, “the delivery of a promise.” Excellent customer service is important for client retention and acquisition. But what exactly is a high level of customer service and how can you deliver it?
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Whether you like it or not, social media is here to stay. So as a fitness professional – a personal trainer, group fitness instructor, manager or owner – it’s time to invest resources in this arena because the results are both local and global. More people in your clubs or programs, as well as more people in general, are leading a fit lifestyle, so social media can be the most effective way to increase your reach. So what are the most effective ways to use it? Find out!
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After scoping out all of the latest equipment from recent trade shows, here are some of my favorite pieces. The biggest trends I’ve seen are the use of non-traditional strength-training equipment and the use of technology to enhance the exercise experience.
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