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Naked Woman at My Door…and Why That's a Bad Thing: Lessons Learned in the Fitness Business From a Life on the Road

Naked Woman at My Door…and Why That's a Bad Thing: Lessons Learned in the Fitness Business From a Life on the Road
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Product Highlights

  • Learn lessons from small-business life to improve your earning potential
  • From best-selling author & leading fitness industry consultant, Thomas Plummer

Product Overview

The eye-opening title of this book hints at just some of the varied and often almost unbelievable experiences author Thomas Plummer has witnessed throughout his years as a road warrior, maverick, and leading consultant of the fitness industry. This book reflects the lessons of small-business life that will benefit everyone who is actively engaged in making their living, and building their future, by running an independently owned and operated fitness business. Each lesson is based upon some consulting engagement somewhere, where the business owner needed the clarification of just what he/she is doing--and what he/she should be doing better--to make money.
 
Thomas Plummer is one of the most sought-after consultants in the fitness industry. He has over 20 years experience in the fitness industry and is a best-selling author of several books, including The Business of Fitness and Making Money in the Fitness Business.
 

“Through his book Naked Woman at My Door…and Why That’s a Bad Thing: Lessons Learned in the Fitness Industry from a Life on the Road, Thomas Plummer serves as a personal mentor to those who are currently operating, or hope to operate, a service business such as a fitness or training center. Thom delivers expert insight, guiding owners and managers through a maze of questions, challenges and obstacles in a way that is clear, concise, and, at times, brutally honest. Most business books present high-level tactics and tools, while very little is written regarding application in day-to-day practice. This book provides the guidance necessary to stay ahead of the curve and devise a plan to expand your business skills  that will create a positive and successful fitness facility.” – Scott Goudeseune, President & CEO, American Council on Exercise

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