In the third edition of Fitness Management, industry specialists Stephen Tharrett and James Peterson present a comprehensive guide to developing, managing and operating a successful health and fitness business. The book includes insight into business practices, research and customer service, making it an ideal text for students studying club management, young professionals and seasoned veterans looking for helpful career information.You will learn:
- Primary skills needed to succeed as a leader in the industry including a history of its landscape, branding, sales management, membership retention, programming, business operations, leading and purchasing equipment, risk management and more.
- Future of the health and fitness industry using case studies and international market environments
- Insight into various industry associations and organizations