“Through his book Naked Woman at My Door…and Why That’s a Bad Thing: Lessons Learned in the Fitness Industry from a Life on the Road, Thomas Plummer serves as a personal mentor to those who are currently operating, or hope to operate, a service business such as a fitness or training center. Thom delivers expert insight, guiding owners and managers through a maze of questions, challenges and obstacles in a way that is clear, concise, and, at times, brutally honest. Most business books present high-level tactics and tools, while very little is written regarding application in day-to-day practice. This book provides the guidance necessary to stay ahead of the curve and devise a plan to expand your business skills that will create a positive and successful fitness facility.” – Scott Goudeseune, President & CEO, American Council on Exercise
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