Enlisting a team of exercise scientists from the University of Wisconsin, La Crosse, the American Council on Exercise set out to test the claims of Power Balance’s popular performance bracelet. The participants included 42 college-aged volunteers – half men, and half women – who were all NCAA Division III athletes. Each subject completed two trials of four tests including trunk flexibility, balance, strength and vertical jump. The results: Power Balance, or Power of Persuasion?
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