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Get the latest, science-based information to help you work more effectively with your clients, stay in tune with the industry, and keep your business moving forward.

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ProSource: Fitness Business Special Issue

ProSource: Fitness Business Special Issue

Expert Secrets to Building Your Brand—and Your Business—Like a Pro

By Randy Hetrick and TRX

Building a successful brand starts with passion—the passion to change people’s lives and to create something lasting and worthwhile. TRX founder Randy Hetrick shares the tools and approaches he used to build the TRX brand, which you can use to channel your own passion into building both your brand and your business.

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In an effort to help you more efficiently earn continuing education credits while you explore ProSource, you can now take the quiz as you read. Get the latest, science-based information on a wide range of topics while you work on requirements for your recertification. To start, simply select the article of your choice below.

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The Ups and Downs: Three Steps to Minimizing and Managing Fluctuations in Income

By Daniel J. Green

The fitness industry has traditionally been resistant to overall trends in the economy, which means you may have weathered the recent rocky economy better than those in many other professions. However, fitness professionals still need to account for seasonal fluctuations in income. Here's how to account for these dips, maximize your slower seasons and stay in top financial shape all year-round.

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Co-Training Clients: How Sharing Clients Among Trainers Boosts Business Revenues

By Megan Senger

Have you ever considered sharing your clients with another trainer? Learn why this increasingly common practice may not only be better for your clients, but could increase your income and help you achieve a better work-life balance as well.

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5 Tech Tools to Enhance Your Fitness Business (and Increase Your Bottom Line)

By Ted Vickey

With hundreds if not thousands of ways to incorporate technology into your fitness/health business, there’s never been a better time to start making technology work for you. Here are five tech tools that are sure to help you think outside the box and to grow your business.

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6 Questions to Answer Before Opening Your Own Training Studio

By Cris Dobrosielski

Have you ever thought about opening your own training studio? Here's your chance to learn from the experience from someone who has done it successfully. Cris Dobrosielski, who owns a thriving training studio in San Diego, Calif., suggests answering six important questions that will serve as a starting point to begin shaping your venture.

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7 “New-School” Business Strategies All Fitness Pros Should Follow

By Megan Senger

The world is changing fast and fitness professionals need to stay alert and be ready to adapt to those changes if they are going to be—and stay—successful. If your personal-training sales systems are the business equivalent of legwarmers and leotards, it’s time to step into the future and start training new-school. Here are seven ways to start reinventing your fitness business today.

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